Project Title |  Aromas de México

Client Name | Confidential

Location | México


Services Provided

"Aromas de México" is a project that aims to develop a deeper understanding of the Mexican identity and its natural fragrances. At In Site we are convinced that one way the intrinsic biophilia aspect of humans expresses itself is in the emergence of ecological identity.

Ecological landscapes provide us with an identity of home and the feeling of belonging. For some people, this might be the desert and open space, for others the cool, highly elevated lands of temperate forests and grasslands or it might be the complex tropical rainforest.

By promoting this "ecological identity", as we call it, we cultivate in ourselves a foundation and feeling of home, of center, of belonging, and of a safe and trustworthy connection to something bigger than ourselves. This provides, a connection to a place full of beauty, vitality, creativity and opportunity.

One way to understand and classify the diverse possibilities of ecological identity components is by using the model of the ecoregions. We can understand an ecoregion as a geographical area that shares similar biotic and abiotic characteristics.

For example within the term ecoregion "Temperate mountains", we can find a wide diversity of distinct vegetation and forest types. Nevertheless, they all share similar characteristics that differentiate them from the deserts of North America, in which different xerophile communities may thrive.

This model of understanding biodiversity and bioregionalism was used in this project to classify the research and to organize a preliminary catalog of representative botanical species with fragrant potential.


Key Highlights

  • Ecoregional research of botanical species with fragrant potential, and.

  • Photographic and scientific identification of Mexican ecoregions and relevant species.


Excerpt from the fragance potential botanical catalog

Excerpt from the fragance potential botanical catalog

Mexican Eco-regions CONABIO

Mexican Eco-regions CONABIO